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Assistant Manager, Paid Search
Location:
Toronto
Description:
Purpose & Overall Relevance for the Organization: As Assistant Manager, Paid Search on our One Media performance marketing team, your primary responsibilities will consist of optimizing our paid search and shopping DTC activities. You will fully support and drive the channel objectives to catalyse high quality traffic to the US and Canada websites and app while accelerating revenue growth. You understand that the digital advertising landscape is dynamic and fast-changing and are able to make sense of this complex ecosystem by capitalizing on the latest technologies. Collaboration will extend to the global DTC community where you will be expected to contribute to our global best practice guidelines and standards with original input and thought leadership from the key North America market. With a primary focus on DTC revenue, you will also connect with Brand Media and Newsroom colleagues to exploit all paid search opportunities in North America. You will play an important role within the adidas North America Performance Marketing team and collaborate closely with the broader North America DTC and Global Online Marketing teams to help create a North America based center of excellence. Key Responsibilities: Devise and implement the DTC paid search and shopping strategy for adidas Canada or North America Serve as the point person in driving campaign strategy for product launches Manage day-to-day paid search and shopping operations and strategies (including lower-funnel retargeting, category-level retargeting, prospecting) to meet KPI targets and customer acquisition goals Accountable for top and bottom line growth of our paid search and shopping programs to achieve DTC sales, ROI and total contribution goals Work cross-functionally with other Performance Marketing channels, Business Units, Digital Content, Consumer Engagement, and Analytics to create synergies and exploit opportunities Drive testing, reporting, optimization, and analysis to identify key levers. Visit ListedBuy for more information.
Company:
Adidas
Posted:
December 7 2023 on ListedBuy
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More About this Listing: Assistant Manager, Paid Search
Assistant Manager, Paid Search is a Executive Assistant Manager Job at Adidas located in United States. Find other listings like Assistant Manager, Paid Search by searching Oodle for Executive Assistant Manager Jobs.
Assistant Manager, Paid Search is a Executive Assistant Manager Job at Adidas located in United States. Find other listings like Assistant Manager, Paid Search by searching Oodle for Executive Assistant Manager Jobs.