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Product Marketing Manager
Description:
Objective/Scope The Product Marketing Manager is a pivotal role within the AvaSure marketing organization and is responsible for helping craft and evolve the AvaSure GTM story - from our product messaging and positioning to product launch plans, to sales and customer team enablement and support for all AvaSure products. This role will report directly into the CMO. This role has the opportunity for leadership advancement based on product marketing expertise and industry knowledge. They are the ultimate expert on our buyers and our customers, their challenges, and how and why they choose solutions like AvaSure. This role is a very collaborative, cross-functional role, having the opportunity to work closely with Product, Sales, and Customer Success across AvaSure. This is a key role in leading our marketing roadmap to drive value, adoption, retention, expansion, and upsell opportunities within our customer base. They partner closely with our Customer Success organization to align on Annual and Quarterly goals, and work with the Marketing team to craft & execute a roadmap in support of those objectives. Success In the Role Quality of messaging strategy, in terms of clear and differentiated value propositions and identification of personas that all messaging is directed to Preparation and management of the product release process in partnership with Product managers. Strong project management skills, and success with stakeholder management and alignment. Definition and execution of a customer marketing roadmap in service of both Product Marketing and Customer Success goals. Quality and usage/adoption of all sales and CS materials in the way they were intended. Analysis of win/loss data, and competitor intel, as an input to marketing plans, sales strategy, or product strategy inputs. RESPONSIBILITY AREAS: Messaging Develop core messaging, positioning, value propositions, benefit statements, buying personas, sales playbooks, case studies and other content necessary to inform marketing programs, sales campaigns, the website, webinars, videos, blogs, and events. Development of messaging that uniquely differentiates us from the competition. Be the expert on our buyers, how they buy, and their buying criteria. Live and breathe them. Product Launch Plan and drive launches for major product releases, as well as the introduction of high-value product features. Collaborate with the Marketing team to create campaign assets that deliver results when appropriate. Be a product expert for the sales and customer-facing teams, & partners. Sales Enablement Communicate the value proposition of the products to the sales team and develop the sales tools that support selling by leveraging our differentiators. Craft and communicate collateral around product features, best practices, and benefits, including presentations, web content, infographics, social content, solution briefs, videos, blogs, and whitepapers Competitive Analysis and Market Research In partnership with Marketing leads, help maintain and evolve our competitive intel and market research to develop insights about our market segment, buyer personas, and key use cases. Maintaining our competitive positioning content, battlecards, and win/loss data every 6 months to ensure we know what is fresh, and most important for our GTM efforts. Content Marketing Provide messaging guidance to the blog, website and other content production including general strategy, and guidance to our writers on topics for our industry segment. Customer Marketing You’ll define & execute a quarterly Customer Marketing roadmap in support of launches, retention, onboarding, upsell and expansion priorities in that given time period. You’ll partner with Customer Success leads to oversee the crafting and design of campaigns to support both brand, product, and customer success goals. Requirements And Experience Excellent written and verbal communication skills, with the ability to synthesize complex content into a clear and cohesive story. Development of concepts, success stories, and brainstorming with teams, and collaborating with creative and analytical thinkers - to support how we evolve our go-to-market with our product, and campaigns. Strong data and analytical capabilities. Known for strong organizational skills and attention to detail (to ensure tight deadlines) Able to work with minimum guidance and take initiative regularly. Have at least 3-5+ years in a Product or Customer Marketing role Competencies Professional Communication Proficiency. Organizational Skills. Ethical Conduct. Education and Experience Bachelor’s Degree in Marketing or relevant. Experience in SaaS, Technology, Software, or other ancillary industries. Experience in the hospital/health system industry is a plus. Other Duties: Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.
Posted:
December 10 2023 on iSmartRecruit
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More About this Listing: Product Marketing Manager
Product Marketing Manager is a Advertising & Marketing Product Marketing Manager Job located in United States. Find other listings like Product Marketing Manager by searching Oodle for Advertising & Marketing Product Marketing Manager Jobs.
Product Marketing Manager is a Advertising & Marketing Product Marketing Manager Job located in United States. Find other listings like Product Marketing Manager by searching Oodle for Advertising & Marketing Product Marketing Manager Jobs.