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Product Marketing Manager | Product Marketing Manager in Advertising & Marketing Job at Isolve1

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Product Marketing Manager

Location:
Remote
Description:

Product Marketing Manager isolved is an employee experience leader, providing intuitive, people-first HCM technology. Our solutions are delivered directly or through our HRO partner network to more than five million employees and 145,000 employers across all 50 States - who use them every day to boost performance, increase productivity, and accelerate results while reducing risk. Our HCM platform, isolved People Cloud, intelligently connects and manages the employee journey across talent acquisition, HR, payroll, benefits, workforce management and talent management functions. No matter the industry, we help high-growth organizations employ, enable and empower their workforce by transforming the employee experience for a better today and a better tomorrow. As we continue to grow market share and increase our customer community, we are now seeking an outstanding talent in the following position: Product Marketing Manager Our product marketing team is at the heart of our business, goaled with driving market awareness, demand for, and adoption of isolved solutions through compelling competitive differentiation in a rapidly growing global market for HCM technology. isolved Product Marketers seamlessly blend creative and technical abilities with strong commercial acumen to influence the company's success. As part of our product marketing team, you will work closely with the product management team and sales and marketing leaders to develop and refine compelling, differentiated positioning and messaging in support of successful product launches, resulting in increased demand and adoption. You will also play a key role in the development and execution of go-to-market (GTM) plans and integrated campaigns, in conjunction with the broader product, customer success, marketing and sales teams. Principal Responsibilities Develop and promote compelling, differentiated positioning and messaging for internal and external communications around products and services Lead the organization in the creation of effective and measurable tools and materials in support of product and service demand and adoption Create and maintain product and services collateral and sales pitches, alongside a continuous stream of compelling content (whitepapers, interactive tools, videos) that generates awareness, enables sales, and accelerates the buying process Empower our direct sales and partner ecosystem through training and enablement activities, differentiated strategies, and the development of sales tools and assets Collaborate side-by-side with product management as a key stakeholder to our overall product organization Present our strategy to internal and external audiences of all types and constantly look for opportunities to promote isolved from stage to social Support our marketing team from subject matter expertise and GTM definition to ideal customer profile and buyer personas, and from content provision to speaking engagements Key Internal Customers Work with marketing in support of programs (such as webinars, events, editorials, blogs, influencers) Work with sales and sales consultants to build HCM knowledge through training and enablement Work with product management on roadmap themes and content Essential Requirements Bachelor's degree in marketing or related field At least three years proven experience in product marketing, product management, sales/pre-sales or consulting roles or combination thereof Solid understanding of subscription based B2B software Familiar with product marketing tactics such as integrated marketing campaigns, competitive intelligence, differentiation development, naming, pricing and packaging, sales enablement, and more Ability to work independently and be a team player Strong written and visual presentation skills Exceptional communication and interpersonal skills Superior attention to detail with the ability to multi-task in a fast-paced environment Effective organizational and prioritization skills Self-motivated and performance driven with deep analytical skills and a data-driven mind-set Comprehensive knowledge of Microsoft 365 A desire to work hard, make a difference and have fun doing it! Desirable Requirements Knowledge of HCM technology, covering HR, payroll and tax, benefits, talent acquisition, talent management and workforce management Master's degree in business, marketing, or related field Location This position will be based in the USA (office or remote) and will require minimal travel.
Company:
Isolved
Posted:
December 26 2023 on ApplicantPro
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Product Marketing Manager is a Advertising & Marketing Product Marketing Manager Job at Isolved located in United States. Find other listings like Product Marketing Manager by searching Oodle for Advertising & Marketing Product Marketing Manager Jobs.