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Marketing and Brand Manager
Location:
Roanoke, VA
Description:
Marketing and Brand Manager Intercept Health is a family-owned agency serving the various mental and behavioral health, substance use, and foster care needs in Virginia. In 1996, what started as a single group home for boys has evolved year after year to fill gaps and meet the service needs of families and communities throughout the Commonwealth of Virginia. "We help people grow and live their healthiest lives." Our team members exhibit our VALUES - STOP & ASK : ยท S ervice Excellence - "WOW" clients, customers, and coworkers. T eam Loyalty - help others succeed. O wnership - "see it, own it, solve it, do it." P assion - inspire with positive energy and effort. & A uthenticity - be genuine and trustworthy. S olution Focused - overcome challenges with creativity. K indness - smile, encourage, and respect everyone. We are currently seeking a Marketing and Brand Manager to work alongside program leadership to create, coordinate and communicate Intercept Health's brand identity and develop engaging content across all of Intercept's social media platforms to increase brand awareness and promote Intercept Health's organizational culture. Responsibilities Collaborate with Chief Development Officer to develop and execute a digital and social media marketing strategy that drives web traffic, engagement, awareness, and ultimately creates new business and heightens customer satisfaction and employee engagement. Ensure all marketing materials meet COA standards. Provide in-depth reporting and analysis of all efforts across print and digital channels with actionable insights and recommendations on how to maximize return on investment on a regular basis. Oversee paid advertising campaigns with Google, Facebook, LinkedIn, television and/or print media. Create engaging content across social media outlets and other platforms to increase brand awareness and customer engagement. Will use decision making and creative control skills to create digital content that engages and educates both the clients and staff about Intercept's programs and events. Communicate and coordinate with company leadership or designees to produce a variety of media to include blog posts, videos, webinars, and other content designed to reinforce information about our services or brand identity geared towards a target audience. Traveling as needed in the performance of these duties. Execute daily posting across Facebook, Twitter, Instagram, LinkedIn, and other strategically advisable platforms as established by the Chief Development Officer or designee. Create weekly and quarterly reports on platform analytics and growth. Use these reports to determine what areas to focus content and Social Media concentration and projects on. Maintain proficiency and knowledge in latest social media technologies and best practices (i.e. new tools, algorithm changes, platform enhancements, new platforms) and routinely perform competitive analysis. Develop a content marketing strategy and content calendar. Coordinate with the talent acquisition team to identify and promote key roles of high hiring priority. Assist with the development of print media as required. Education and Experience Required: At least a high school diploma and 1 year of relevant work experience in marketing, brand strategy or management, etc. Must possess general knowledge of graphic design, social media outlets, and digital marketing best practices. We offer a competitive benefits package for all full-time employees: * Comprehensive Health Insurance options * Dental & Vision Insurance * Health and Child Care Flexible Spending Accounts * Comprehensive Employee Assistant Plan * Employer Group Life Insurance, optional buy-up insurances * Voluntary Long Term & Short Term Disability * 401(k) Retirement Plan * Optional Pet Insurance * Paid Time Off * 8 observed holidays * Mileage Reimbursement * Corporate Discounts with Thousands of Companies * Ice Cream Fridays * Wellness initiatives and team building activities * Opportunities for professional advancement for qualified individuals * Parties and Contests arranged by our Culture Team * Free Subscription to Calm App * To review the full job description and to more about Intercept Health, please visit: www.intercepthealth.com
Company:
Intercept Health
Posted:
December 26 2023 on ApplicantPro
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More About this Listing: Marketing and Brand Manager
Marketing and Brand Manager is a Executive Brand Manager Job at Intercept Health located in Roanoke VA. Find other listings like Marketing and Brand Manager by searching Oodle for Executive Brand Manager Jobs.
Marketing and Brand Manager is a Executive Brand Manager Job at Intercept Health located in Roanoke VA. Find other listings like Marketing and Brand Manager by searching Oodle for Executive Brand Manager Jobs.