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Regional Marketing Manager
Location:
Sterling, VA
Description:
Position Summary This position will lead the development of qualification statements, proposals and presentation materials in the pursuit of new project opportunities; coordinating pursuit team involvement as well as handling the writing, editing and graphic layout of the documents in the pursuit of new business relationships and project opportunities. They will help develop region specific marketing strategic plans, and coordinate the execution and delivery of the plan in collaboration with their business unit leader and business development representative. Working with the Corporate Marketing Director and Integrated Marketing Manager they will participate in reporting progress and outcomes that fit within the company's overall goals and objectives. Essential Job Functions Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Create strategy and win themes for project pursuit deliverables including qualification statements, proposals and presentation materials by leading pursuit teams and writing, editing and graphic layout of the documents meeting all requirements, deadlines and delivering the highest level of quality. Guide, coach and manage the strategy and development of teams preparing for oral interviews as well as the materials used in delivering the presentations. Lead the development, writing and creation of custom marketing materials and deliverables such as brochures and other collateral materials to generate client focused messaging, visibility and brand awareness for the company in the local marketplace. Write regional marketing strategic plans, schedule and coordinate goals/objectives/tactics, work with regional teams and corporate integrated marketing representative to identify strategic markets, raise brand visibility and increase profitable wins. Lead and create marketing deliverables as identified in the regional marketing plan by crafting custom content for each local initiative; which can include: social media, video content, press releases, on-site story generation, photography, signage, award submissions, web development (including regional pages) and more as identified, that meet the marketing directives defined in collaboration with the regional stakeholders. Engage clients serving as the local marketing expert by planning and delivering a variety of marketing experiences in the region including corporate events, project events, thank you gifts, client correspondence and proof of outcomes (storytelling to span construction and project completion). Make recommendations on the appropriate marketing strategy and deliverables to meet the needs of the region, using creativity and a strong knowledge of the marketplace. Using similar strategies and skills as outlined above, demonstrate a commitment to each project and work effectively to get the job done under all circumstances; ensuring that deliverables meet or exceed expectations and agreed-upon deadlines. Participate in corporate strategic planning, marketing department strategy, and marketing-team based initiatives as appropriate to support corporate objectives of growth, brand awareness and message consistency. Work within the marketing department to engage corporate marketing in establishing a unified brand look/feel, corporate messaging and shared storytelling, especially partnering with integrated marketing representative to balance regional presence with other company and regional campaigns. Partner with creative design representative ensuring the best and highest use of established marketing brand standards. Support the business development and marketing outcomes of the whole company through a variety of other activities as necessary. Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice. Work Environment The job will be conducted in a temperature controlled professional office environment, with moderate noise. The role will routinely use standard office equipment such as computers, phones, photocopiers, filing cabinets and fax machines. Physical Demands While performing the duties of this job the employee is regularly required to talk, listen sit, walk, reach, kneel, stoop, crouch, use hands and fingers to handle or feel and to operate a computer and telephone keyboard, and maintain visual acuity. The employee may occasionally be required to lift and or carry light weight (under 20 pounds). Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Expected Hours of Work Full time, standard 40-hour work week applies. Overtime may be required, or permitted with prior approval Travel Minimal travel required, depending on the project, travel to other areas may be required. Majority of travel done during work hours, overnight stays may be required. Required Education and Experience Bachelor's degree or equivalent required with a preference for writing or marketing related focus. Must have 5-8 years of overall experience in related job field. Must have knowledge of marketing strategic planning with deliverables. Must have 3 years of more of proposal development or directly related experience. Must have intermediate to advanced Adobe InDesign. Preferred Education and Experience 4+ years of proposal-specific experience, including professional writing, editing and/or technical proposal development and processes. Advanced knowledge of MS Office Suite applications. Advanced knowledge of other Adobe software, such as Acrobat, Photoshop and Illustrator. Additional Eligibility Qualifications Excellent oral and written communication skills; must be proficient in grammar, spelling and punctuation and have accurate proofreading skills. Strong project management and organizational skills, including attention to detail and ability to work with minimal supervision. Strong interpersonal skills and effective relationship building capacity with internal team members at different levels in the organization as well as external partners. Confident, consultative style in expressing opinions in a collaborative work environment Job Posted by ApplicantPro
Company:
The Christman Company
Posted:
December 26 2023 on ApplicantPro
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More About this Listing: Regional Marketing Manager
Regional Marketing Manager is a Advertising & Marketing Marketing Manager Job at The Christman Company located in Sterling VA. Find other listings like Regional Marketing Manager by searching Oodle for Advertising & Marketing Marketing Manager Jobs.
Regional Marketing Manager is a Advertising & Marketing Marketing Manager Job at The Christman Company located in Sterling VA. Find other listings like Regional Marketing Manager by searching Oodle for Advertising & Marketing Marketing Manager Jobs.