This listing was posted on Recruitology.
Marketing Director
Location:
New York, NY
Description:
Greenwich St. Jewelers is seeking a highly motivated Marketing Director to lead the strategic development and execution of all marketing initiatives across web and retail channels. The ideal candidate is an exceptional strategist with the ability to develop multi-channel marketing campaigns to deliver consistent high ROI experiences across all brand touch-points. Key responsibilities: Create and execute a comprehensive marketing strategy plan across all brand marketing efforts, including setting tangible goals/KPIs to measure the success of marketing and creative campaigns across the business Lead strategy and conception across: email marketing, PR and media outreach, influencer marketing, partnerships, social media, events and other efforts to drive brand awareness and conversion Lead all brand messaging, content strategy and creation initiatives to be used across various channels including website, email, social, and more Ensure brand messaging and customer experience is consistent throughout all customer touch points Manage third party vendors including digital marketing agency and creative partners Lead internal PR and media outreach efforts, in conjunction with external resources, to drive earned media Cultivate relationships with influencers and organizations to develop brand evangelists and form partnerships/collaborations Manage graphic and visual content creation including photography and video for all touchpoints Work closely with other departments to support all initiatives and projects ensuring they are aligned with brand/marketing efforts Provide hands-on direction and leadership; managing the day-to-day activities of the marketing team to ensure the department is meeting objectives Stay up to date with industry and technological changes that impact the business - maintaining ongoing knowledge of marketing best practices and keeping an eye out for creative marketing opportunities Undertake continuous analysis of competitive environment and consumer trend to ensure the company's marketing strategy is competing effectively Understand and translate consumer insights into market specific solutions Lead and assume responsibility for Marketing budget forecast and management Requirements: Bachelor's degree or its equivalent required Demonstrated track record of successfully developing a brand Ability to manage a budget and work across channels to set and report on KPIs Confident, driven and dynamic leader - management and leadership experience Consistently ideate and cultivate environment of idea generation within the team Ability to execute in short-term while simultaneously developing long-term strategy Experience working in an omni-channel environment, where engaging and consistent content are required for multiple distribution channels in a nonlinear consumer journey Expert communication skills with the ability to write, and speak in a variety of styles and media Proactive, conscientious, with an ability to manage multiple projects simultaneously Deep empathy and emotional intelligence Ability to develop and maintain effective relationships with a high degree of professionalism recblid 9c1obvdu54sowykpocwbztrwujw1iv BA/BS/Undergraduate
Company:
Greenwich St. Jewelers
Posted:
January 1 on Recruitology
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More About this Listing: Marketing Director
Marketing Director is a Advertising & Marketing Director of Marketing Job at Greenwich St. Jewelers located in New York NY. Find other listings like Marketing Director by searching Oodle for Advertising & Marketing Director of Marketing Jobs.
Marketing Director is a Advertising & Marketing Director of Marketing Job at Greenwich St. Jewelers located in New York NY. Find other listings like Marketing Director by searching Oodle for Advertising & Marketing Director of Marketing Jobs.