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Global Marketing Director
Location:
Abee
Description:
Cohesive Global Marketing Director Location: Canada (EST preferred) Office / Hybrid / Home-based Position Summary: The Global Marketing Director is responsible for developing and implementing the overall marketing strategy for Cohesive Group (a wholly owned subsidiary of Bentley Systems), including brand strategy, positioning, market segmentation, customer awareness, acquisition, retention and loyalty. They oversee the global and regional marketing team who will execute the marketing campaigns and activities for Cohesive. This role will work closely with the CEO, regional managing directors, sales and operations teams to align the marketing objectives with the business objectives and vision. Your Day-to-Day / Responsibilities: Define and communicate the marketing vision, mission and values for the Cohesive and ensure they are aligned with the corporate (including Bentley) strategy and culture. Develop and execute the global marketing strategy and plan, including budget allocation, impact analysis and reporting. Lead and manage the Cohesive global marketing team, including hiring, training, coaching, performance management and career development. Grow and maintain the Cohesive brand identity, voice and tone across all channels and touchpoints, ensuring consistency and coherence. Lead the development of marketing operations to support the business from website, content development, translation services to CRM systems. Work with the Chief Value Officer to implement effective campaigns, solutions positioning, messaging for different target audiences and markets based upon our value propositions. Design and oversee the creations of integrated marketing campaigns, content and programs across the most relevant online and offline channels. Partner with the sales and operations teams to ensure alignment and synergy between the marketing activities and the solutions development, sales pipeline and customer satisfaction. Monitor and evaluate the. Visit ListedBuy for more information.
Company:
Bentley Systems
Posted:
January 19 on ListedBuy
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More About this Listing: Global Marketing Director
Global Marketing Director is a Advertising & Marketing Director of Marketing Job at Bentley Systems located in United States. Find other listings like Global Marketing Director by searching Oodle for Advertising & Marketing Director of Marketing Jobs.
Global Marketing Director is a Advertising & Marketing Director of Marketing Job at Bentley Systems located in United States. Find other listings like Global Marketing Director by searching Oodle for Advertising & Marketing Director of Marketing Jobs.