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Associate Manager, Brand Websites & Campaigns-REMOTE
Location:
Bethlehem, PA
Description:
At Apple Leisure Group, we care for people so they can be their best. We deliver distinctive experiences for our guests, while providing a world of understanding and care. We strive to be the first choice in vacation travel, enriching lives and uniting the world.Grow your career as a successful Associate Manager, Brand Websites & Campaigns within ALG Vacations. In this role, you will be responsible for managing all site content for the 6 B2B websites where Travel Agents book travel for their clients, as well other marketing roles including email campaign management, 3rd party marketing and partnership with our internal Content Studio & Creative Services for copy and creative needs. In this role you will regularly work to uphold brand standards and campaign communications across brands. You will partner with the Revenue Management, Supplier Engagement, and Supplier Strategy & Investment Teams to identify the best-performing products to merchandise, regularly optimizing to seize opportunities to increase conversion and revenue. A successful Associate Manager, Brand Websites & Campaigns will: Own and manage $9 Million in co-operative marketing as it relates to B2B website, determining the messaging and creative, managing the relationship for approvals with the hotels and governments, and strategizing if placements need to be moved to better align with initiatives Manage and create all necessary assets for engagement, deciding where and how to promote based on current media schedules and initiatives; including writing ad copy and providing creative direction to CS Execute all loyalty program needs across the anchor stores, including executing $2M in co-op dollars Manage brand standards across all digital projects from tech/coding to banner ad creative development and beyond Manage and create Sales Team marketing needs Leverage website analytics to understand performance and customer interaction with categories, featured product placement and general online shopping experiences to help identify opportunities and wins Provide marketing support for any new programs, product launches or incentives Provide proof of performance as needed for finance/SSI in relation to co-op marketing dollars Demonstrate a commitment to Hyatt core values The position responsibilities outlined above are in no way to be construed as all encompassing. Other duties, responsibilities, and qualifications may be required and/or assigned as necessary. A successful Associate Manager, Brand Websites & Campaigns will have: Bachelor's Degree in Business, Communications, Marketing or related field 1-3 years of marketing experience Experience with Episerver or back-end content management, digital commerce or digital marketing platforms required Familiarity with business management tools such as Teams, Trello, Google Analytics, Lytho, Media Tool, Marcom, Qualtrics, or any Sharepoint site is ideal Creative, self-motivated and ready to take initiative Exceptional writing, spelling, grammar and attention to detail Strong time management and follow up skills Excellent organizational, clerical and project management skills Ability to communicate effectively and present ideas to business leaders Ability to comply with strict deadlines and handle multiple tasks at once Flexibility and willingness to conform to changing job responsibilities Ability to work collaboratively with colleagues and staff to create a results-driven, team-orientated environment Competency in leveraging customer insight to creatively introduce forward thinking and dynamic approaches to merchandising Ability to work effectively with multiple leaders across various vacation brands About Apple Leisure GroupAs North America's only vertically integrated travel, hospitality and leisure management group, Apple Leisure Group is an industry innovator that combines the expertise of 14 leading brands. Our unique niche allows us the special opportunity to oversee every aspect of the travel experience, from the moment a guest books a trip to the time they return home. ALG consistently delivers exceptional value to travelers and strong performance to resort owners and partners by strategically leveraging the power of its portfolio of brands across five segments, comprising: Vacations : The largest seller of vacation packages and charter flights in the U.S. for travel to Mexico and the Caribbean, moving approximately 3.2 million passengers annually through well-established vacation brands Resort Brand Management : management of 5-star and 4-star luxury resorts Destination Management Services : Best-in-class destination management services provided by Amstar DMC and Worldstar Loyalty Program : Exclusive loyalty program Unlimited Vacation Club Technology Solutions : Innovative technology solutions provider Trisept Solutions, connecting over 88,000 travel agents with leading travel suppliers. To learn more about the Apple Leisure Group advantage, visit appleleisuregroup.com. About APPLE VACATIONSThe # 1 vacation brand in the world for packages to Mexico and Dominican Republic, offers the convenience of one-stop shopping. Apple Vacations clients have access to flight, hotel, and transfers - they can also choose an all-inclusive resort where meals, drinks, and more are included - all for one affordable price. Our ValuesAt ALG, we call our employees Colleagues, because we are more than just employees. We care for people so they can be at their best, we provide a world of understanding and care, and we deliver distinctive experiences for our guests. Our Values, by which we operate: Empathy * Integrity * Respect * Inclusion * Experimentation * Well Being ALG's Commitment to Diversity & InclusionLiving our purpose of caring for people so they can be their best means that we are committed to a workplace culture grounded in diversity and inclusion where Colleagues feel welcome and encouraged to fully participate in the organization. With the value of INCLUSION, we respect all the ways our Colleagues are individually unique and foster creativity and engagement in respectful environments. Benefits at a GlanceWe offer competitive salaries and a comprehensive benefit package to our U.S. based employees: Medical, Dental and Vision Insurance Basic Life Insurance Short & Long Term Disability Paid Parental Leave Corporate Wellness Program Travel Discounts & Deals Paid Time Off & Holidays 401(k) Plan with Company Match We are proud to be an EEO/AA employer M/F/D/V. We maintain a drug-free and tobacco-free workplace and perform pre-employment background checks.PDN-9bdf7646-693a-4d3c-8531-8ef4958858a1
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More About this Listing: Associate Manager, Brand Websites & Campaigns-REMOTE
Associate Manager, Brand Websites & Campaigns-REMOTE is a Executive Manager Job at Apple Leisure Group located in Bethlehem PA. Find other listings like Associate Manager, Brand Websites & Campaigns-REMOTE by searching Oodle for Executive Manager Jobs.
Associate Manager, Brand Websites & Campaigns-REMOTE is a Executive Manager Job at Apple Leisure Group located in Bethlehem PA. Find other listings like Associate Manager, Brand Websites & Campaigns-REMOTE by searching Oodle for Executive Manager Jobs.